Coal is a dream that was born from an exceptional desire to conceive fashion artistically and skillfully. The journey of COAL has been quite eventful —from pushing a fleeting thought at the back of our minds to reality; breaking the shackles of traditional designs; sourcing materials from different corners of the world; making and remaking of design prototypes; All in all, it is a burning ambition to create a unique experience for every member who is and becomes a part of COAL family.

Coal has a bond with every woman who chooses to stand strong despite the challenges in her journey. Every woman’s journey is unique and multifaceted. COAL wishes to be her companion to make this journey more meaningful and transformative — in terms of character, intelligence and attitude.

Coal is a story of strength, patience, passion, endurance and it is most of all ‘A story of design’. It follows no trends, no forecast, it comes straight from the heart. Our story is inspired by design all around us. Design is born from what looks beautiful to the heart, beauty is just a matter of feeling connected to something that appeals to the senses or emotions.

Coal is a community which promises to support the society in many ways. We as a brand aim at becoming a big community which is this to make a difference to this ever-evolving world. Education, genetics and poverty alleviation are some of the initial areas where COAL promises to contribute and make change happen in the society.